Civic Ventures :: Catching the Wave - The Journalists' Guide

Boomers and Marketing

National Tour Association - "Current Assessment Report for the Boomer Market" (2002) – [VIEW]
Imago Creative – [VIEW]
Coming of Age – [VIEW]
Mature Marketing and Research – [VIEW]
The Boomer Project – A marketing research and consulting company focused on marketing to baby boomers. – [VIEW]
Age Wave – Market analysis and entrepreneurial insights concerning the new maturing marketplace, founded by Dr. Ken Dychtwald. – [VIEW]

"It's Time To Connect With Baby Boomers" – UNILEVER's Dove is doing it. So are Revlon, Gap, Audi and Cadillac. Along with Pillsbury's Oven Baked Biscuits, Kellogg's Corn Flakes, Fidelity Investments and Morgan Stanley. And this list doesn't include healthcare companies, the first marketers to recognize the potential of baby boomers, who command $2 trillion in spending power and number 77 million. As boomers born at the beginning of the 1946-1964 birth cycle are turning 60 this year, the segment is attracting more marketing attention than ever. Morais, chief strategic officer at Carrafiello Diehl & Associates in Irvington, N.Y., offers eleven principles for developing creative marketing that will resonate with this generation. (2006) – [VIEW]
"Wealth with Wisdom: Serving the Needs of Aging Consumers" (2006) – [VIEW]
Business Week, "Love those Boomers" (2005) – [VIEW]
US News & World Report, "Oldies but Goodies - Marketers, take note: Baby Boomers have lots of money to spend" (2005) – [VIEW]
Los Angeles Daily News, "Aging boomers eschewing consumerism, and their new altruism is a hot market" (2005) – [VIEW]
San Francisco Chronicle, "Entrepreneurs getting hip to the graying of America: Marketing machine out to mine gold in Boomers' wallets" (2005) – [VIEW]
Washington Post, "Marketers in Full Bloom: As the Biggest Generation Passes 50, Retailers Refit Their Appeal" (2005) – [VIEW]